Cobram Estate Olive Oil:

Gloriously Unrefined.

Agency: Madwell
Role: Senior Art Director + Manager

Australian olive oil company Cobram Estate wanted to make their debut in the United States. As a “New World” producer, they wanted to separate themselves from the traditional visuals of rolling hills and dinners on the veranda.

The Gloriously Unrefined campaign says that you don’t need to own a huge house and do fancy things to justify spending a few extra bucks on some damn good olive oil. The goal was to be aspirational, but not fussy.

We created the Cobram launch from the ground up and helped them come out strong with a strong voice, a distinct look, and a library of content to build their brand on.