Face It Together:

There’s More to Recovery
Than Sobriety

Agency: LRXD
Role: ACD + Designer

When addiction treatment is only focused on sobriety, it ignores the underlying causes of why a person uses in the first place. Face It TOGETHER addresses the root causes of addiction — rather than just the symptoms — for a more holistic approach.

Our campaign, internally named “Groundhog’s Day,” taps into the frustration of feeling like you are caught in a never ending cycle of failure. By using a dashboard camera (literally an iPhone) and headline-driven digital and OOH, we were able to deliver a high impact and cost-effective series.

I love this project because it shows that you don’t need a huge budget to do something cool.