Mad Greens:
A Mad Rebrand
Agency: LRXD
Role: CD + Designer
MAD Greens isn’t merely interested in creating food that’s as fun as it is healthy. They’re undeniably 100%, completely-out-of-their-minds crazy about it (hence the “MAD” in their name). We helped them bottle up the quirky obsession they have for their adventurous salads and wraps — and turned it into a rebrand that can be felt in every corner of their restaurants.
MAD Greens has a tradition of naming menu items after historical and fictional figures who have inspired them.
Since most representations tend to look a bit… dour, I wanted to make them more playful by giving them big heads and goofy props.
My favorite part of the project was creating this giant in-store mural. Even if it crashed my computer countless times.
To help employees embrace the brand’s quirky mindset, we fashioned a variety of character-influenced uniforms to suit their individual styles.
