Cub Cadet:

Ultimas

Agency: Colle McVoy
Role: Creative Director

The makers of the ultimate all-around mowing experience dropped the ultimate footwear to match. The Ultimas, inspired by Cub Cadet's award-winning Ultima Series zero-turn riding mower, introduce a mowing shoe that delivers a fresh take on comfort, aesthetics and performance. Colle McVoy worked with a renowned sneaker designer to do a limited drop of the sneakers on live shopping app NTWK. We played into sneaker culture to get the Cub Cadet brand in front of a fresh audience.

To launch the Ultimas across social and earned channels, we shot every asset in-house. Taking cues from brands like Nike and Lululemon, we built an artistic, surreal set that elevated the drop far beyond a typical product shoot. Through clever camera work and intentional set design, we made the shoe reveal feel decidedly high-fashion on a… erhm, shoe-string budget.