Cub Cadet:

Experience the Ultimate

Agency: Colle McVoy
Role: Creative Director

What if we treated lawn mowers the same way we treated sports cars? For this Cub Cadet campaign, we shot a montage of sexy (yes, lawn mowers can be sexy) vignettes designed from the start to be cut apart and repurposed.

That approach gave us a deep library of paid social assets—primarily quick-cut videos engineered to capture attention in the feed. Because each asset could spotlight a specific model and feature, we were able to target distinct audiences with messaging tailored to what they cared about most, turning one production into a flexible, full-funnel social campaign.

Backed by a full-throttle media plan to boost digital and in-store retail traffic, the effort drove a 359% increase in website traffic that included a 681% increase to a dedicated lawn mower page. Cub Cadet tracked 254,000 "Find My Dealer" conversions over the course of the initiative.