Dairy Queen:

Paid Social Campaigns

Agency: Colle McVoy
Role: Creative Director

I hopped into Dairy Queen to lead three fast-paced paid social campaigns in early 2026. They were part of a larger effort to reposition the brand in a more craveable, social-friendly space.

Each campaign was shot locally and built around a distinct theme and aesthetic. To cast a wide net and connect with diverse audiences, we intentionally varied the content and level of polish across pieces—balancing high-production visuals with more organic, native-feeling content.